Now that you have come to the conclusion that having a website will serve your business well, the next important step is settling on a domain name. On this front, you want to choose a name that is relevant to your business. In fact, it is imperative to do a bit of research on key terms that capture your business perfectly as this is a huge factor in having a high online ranking, and is simply good common sense from an SEO perspective.
You will need to conduct domain search availability and hope there is no one else with the same name. If there is another business owner, who bears your chosen name you have to find another. This is a common challenge especially if your type of business is well represented online. This is the primary reason why a bit of word research might make this task smoother.
The name should be catchy and short because it is easy to type in and easier to remember. There are several extensions to choose from for your domain name like .com .org. net .Biz .info depending on the nature of your business entity.
The extension .com is most common because it easiest for users to remember and that is what you want.
Web hosting and domain names
The web hosting part needs to be navigated with caution and be sure to read the fine print.
You can purchase a domain name in two ways
- Directly from your web hosting provider; most web host will provide cheap domains or even a free domain name as a perk for hosting your website. However, you need to be vigilant because it is usually free for the first to two years before they start billing you annually or bi-annually.
- From a separate domain service; this option is most recommended for those using their own servers
You want to exercise caution and scrutinize the fine print with a magnifying glass if you opt to register for more than one year for the following reasons
- Should you find the service unsatisfactory you might be unable to transfer the domain name due to imposed restrictions you were unaware of
- Should the registrar go out of business, your domain name will be left without a host.
Most registrars offer different registration durations from 1, 2, 3, 4 or 5 years. Acquisition and registration of a domain is a fairly easy process that anyone can undertake. However, you want to know exactly what the registrar contract stipulates to make the most informed decision.
— TalkersCode (@TalkersCode) 15 de julio de 2017